|
Mortgage
Center Captures More Leads
You
wouldn't dream of having a web site without MLS data. Nor
should you have a web site without a strong suite of mortgage
tools.
If
you're not using the Mortgage Center suite on your web site,
you should strongly consider doing so. Our recent research
has shown that web sites that don't have the Mortgage Center
suite lose out on incremental leads they wouldn't have otherwise
gotten.
The
Mortgage Center suite of tools available on your BIRDVIEW
Web Site is designed to be an additional lead capture mechanism
that captures consumer information. As information is captured,
it is funneled back into LeadMine just like other lead types.
Our internal research has proven that significant results
can be attained. Here's what we've found …
1)
Few if any real estate brokerages offer the type of mortgage
tools that are highly sought after by Internet consumers.
Also, consumers today visit web sites like Lendingtree and
others that specialize in this type of service. The Mortgage
Center on your web site acts as an additional marketing hook
for consumers to visit your web site instead of these other
web sites.
Our
most successful clients increase traffic to their web site
by updating both their on-line and traditional advertising
to incorporate messages that are similar to the ones below:
- Have
lenders compete for your business, visit us at www.abcbrokerage.com/calcs
to get started
- Find
the best interest rates on the Internet at www.abcbrokerage.com/calcs
-
Interest rates are climbing, we can help you lock in the
best rates now. Visit us at www.abcbrokerage.com/calcs
- Shop
rates from thousands of lenders on www.abcbrokerage.com/calcs
2)
One of the great challenges in converting leads into customers
is the need to keep consumers coming back to your web site.
The more times a consumer comes back to your web site, the
higher the probability they become your customer. The Mortgage
Center acts as another important reminder to consumers of
the great content on your web site.
Our
most successful clients improve the return rate of prospects
by updating their e-mail messages and ProspectPro campaigns
to include messages that are similar to the examples below:
- At
ABC brokerage, we provide our customers with sophisticated
mortgage tools to shop for the best mortgage rates. Visit
our mortgage center at www.abcbrokerage.com/calcs to get
started
- Want
to find the best rates on the Internet, we can help. Visit
us our mortgage center at www.abcbrokerage.com/calcs to
shop thousands of lenders.
- Have
lenders compete for your business. Visit us at www.abcbrokerage.com/calcs
to get started.
- Save
money on your mortgage by shopping thousands of lenders.
Visit our mortgage center at www.abcbrokerage.com/calcs
So
let's recap by doing the math.
- More
New Traffic + More Return Traffic = More Leads.
- More
Leads = More Business.
- More
Business = Lower Cost of Business Acquisition.
That's
a smart Internet strategy that gets a big thumbs up from our
business gurus. To activate the Mortgage Center on your web
site, contact our customer care department or your local Account
Executive. Good selling!
|
