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[ NEWSBEEK Archive ]

BIRDVIEW'S NEWSBEEK
  More Leads. Lower Costs. Higher Profits. April 2006


In this issue

News Clippings ...

New Features & Services

Tip Of The Month

Spot Trends Early With Our Monthly Poll

BIRDVIEW Help & Support Information





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Hello!
Welcome to the April Issue of NEWSBEEK, our monthly customer newsletter where you'll find news, tips and information that'll help you make the most of your investments in BIRDVIEW Products & Services.

News Clippings ...
  

Positive Housing Reports, Consumer Confidence Up

Long Term Rates Highest In 4 Years

Americans Are Moving To Cheaper Housing Markets

NAR's MLS Technology Survey Exposes Disconnects

New Features & Services
  

New Software Allows Tweaking of Lead Capture Rates

When it comes to requiring registration on websites, there are competing theories in the industry. On one side, the proponents of registration requirements will argue that this is necessary to truly producing a qualified lead, while opponents will argue that requiring registration will chase away consumers and potential leads.

Whether you are a proponent or an opponent, BIRDVIEW is pleased to announce the introduction of a new feature to our software that allows you to control the depth, level and location of registration requirements as you see fit. The 'Page Permission' and 'Registration Editor' tools can be found under the 'Website' pull down menu within your Web Assistant. Tutorials on how to use the tools are also available under the 'Service Center' pull down menu by selecting 'Self Help'. For additional assistance, contact our customer support department.

Tip Of The Month
  

How To Increase Lead Capture Rates

You can provide consumers visiting your website easy access to listings, and at the same time trade detail property information in return for their email. This is accomplished by having a minimal registration form after a property search is completed and before the details of the property are displayed to consumers. Here is how:

Step 1: Log on to your Web Assistant

Step 2: Select the 'Website' pull down menu (displaying in gold horizontal bar) by performing a left mouse button click and then clicking the 'Page Permissions' icon

Step 3: Select the page you would like to place behind registration by selecting 'Listing Details Page' from the "Page" drop down menu

Step 4: To set the minimal Page Permissions, click the checkbox for 'Contact Info'in the 'Set Permissions for Selected Page'" table.

Step 5: Click the 'Save Settings'button.

For additional information including training, contact our customer support department or your local Account Executive.

Good selling!

Spot Trends Early With Our Monthly Poll
  

Spotting trends early can mean the difference between making money and losing money. Use our monthly poll to maximize the investments you make in technology and in your business!

Last month's poll results - take note!

"Are you using a Mortgage Center to improve the results you get from the Internet?"

67.4% - No
32.6% - Yes

This month's poll:

"Did you know BIRDVIEW software allows you to tweak lead capture rates by giving you control of depth, level and location of registration requirements for any information on your website?"

Visit http://www.birdview.com to cast your vote!

BIRDVIEW Help & Support Information
  

New to BIRDVIEW? Use these valuable resources to get answers fast!

a) Visit our web site at http://www.birdview.com/support where you'll find answers to frequently asked questions, announcements, documentation, forms as well as other helpful information.

b) Refer to the Quick Start Guide that came in your BIRDVIEW Welcome Kit.

c) The on-line web assistant has built-in on-line help and tutorials - be sure to use it!

d) Contact our Service Bureau by emailing us at ServiceBureau@birdview.com for more on our professional training programs

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