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Websites:
User-friendly AND technologically advanced?
When
used in terms of a website, sticky refers to a site's
ability to keep visitors on the site once they have
navigated there or encourage the visitor to return
frequently (i.e., the visitors "stick" to
the site).
To
bring in and retain more consumer traffic you need
to think like a consumer and fine-tune your content.
It will not do you any good to get traffic to your
website if it has no content. The more clicks required
to find the desired information, the less effective
the website, no matter how elaborate and flashy it
may be.
Your
website needs to be the consumer's real estate resource
center. The more up-to-date content you include, the
more value there is in revisiting your site. Today's
online homebuyer is becoming savvier. If a website
is lacking information they'll simply find a website
that has it.
Be
careful not to go overboard. Your website needs to
be fast, people are busy and don't want to spend all
day looking for something. Brief introductions and
minimal choices will easily lead your visitors to
their objective.
Those
searching the Internet are looking for the most user-friendly,
technologically advanced website with the tools that
will enable them to find exactly what they were looking
for.
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